Do you know that the first coffee served in Starbucks store is actually Sumatra coffee? Do you also know that Sumatra coffee which makes Howard Schultz, the current owner of Starbucks, falling in love with this coffee and eager to buy Starbucks Company for himself? Here is the Starbucks Sumatra coffee history, one of the best-selling coffee products at all of the stores over the world.
Starbucks Sumatra Coffee History
The story about the first Starbucks Sumatra Coffee in the market
The Starbucks Sumatra coffee history began at the 1970s when Starbucks Company which is headquartered in Seattle, USA starts importing the coffee beans from Indonesia. The imported coffee beans are originated from some regions in Indonesia which popular as the best coffee producer such as Sumatra, Java, and Flores. Since then, the coffee producers and traders from Indonesia always supply most of the Starbucks coffee beans stock.
The coffees from Indonesia are marketed with the brand names like Starbucks Sumatra, Starbucks Reserve West Java, and Starbucks Reserve Isla Flores. Starbucks Sumatra becomes one of the best-selling products in the world and the Starbucks Sumatra coffee history is interesting to be known by the coffee lovers.
The Sumatra coffee impress Starbucks owner
The Starbucks Sumatra coffee history that still rarely known is how the Sumatra coffee can impress and inspire Howard Schultz, the current owner of Starbucks, to buy the Starbucks from the former owner and develop it become Starbucks Corporation. From Schultz’s book which entitled Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time, he said that one morning he went to the coffee shop called Starbucks.
He tasted a cup of coffee which has strong flavors and special aroma. He was so impressed with the taste of this coffee. The coffee is Arabica Sumatra coffee. Since then, he always began his activities with a cup of Arabica Sumatra coffee in the morning. It also makes him want to buy Starbucks Company. In 1987, he made acquisitions of Starbucks and built Starbucks Corporation. Now, Starbucks become the largest coffee shop retail in the world. It is firstly inspired by Starbucks Sumatra coffee history.
The Sumatra coffee history
We can trace the Starbucks Sumatra coffee history from the Sumatra coffee history itself. The coffee cultivation in Sumatra began at the 1700s when the Dutch colonial government imported coffee beans to Indonesia and planted them in some areas including Sumatra land. Sumatra is very suitable for coffee plantation because its soil rich volcanic matters which abundance of minerals and nutrition needed for growing coffee trees. The first coffee planted in Sumatra is Arabica variety which has a new unique taste when planted in Sumatra land. The strong taste, full-bodied, and earthy notes are the particular characteristics of Sumatra coffee.
That’s all about Starbucks Sumatra coffee history. The Starbucks Sumatra coffee history is an interesting story which tells us the origin of Starbucks best-selling Sumatra coffee. If you want to prove the quality of this coffee, you have to try it.